Open for Branding Week 4: The Calm Before the Storm

Continuum continues their series Open for Branding, where they are sharing, from start to finish, their latest branding project for the new, nomadic Design Museum Boston. They're asking for your input, so don't hesitate to leave your feedback in the comments below.

Now, we're in the concept phase. Here's when things begin to take shape--and our weeks of research, discussion, and brainstorming start to come together. The concept phase channels all of this work into sketches, and we create actual designs.

In other words, the work up to this point has allowed us to create rules and parameters for designing so that when we start to develop the brand identity, we'll create meaningful, on-point concepts deeply aligned with the mission and vision of Design Museum Boston.

With our initial ideas on paper, we are gearing up for our first concept presentation to Design Museum Boston early next week. Check out this graphic, which shows the evolution of our thinking and the three big-picture directions we're taking for the concept sketches that you'll see and weigh in on next week. Let us know what you think.

CONCEPT 1: ALL ABOUT D.

The "D" is a bold, distinct, and ownable experience.

Like going to the "MET" or the "MFA," its name becomes its identity. Best in its purest form, it only takes one letter to communicate its central focus.

"I'm going to the D tonight."

CONCEPT 2: DESIGN IS EVERYWHERE

Design is everywhere

It's in the park.
It's at the store.
It's beyond the city limits.

Where there's design, there's Design Museum Boston.

CONCEPT 3: TAKE NOTICE

Design demands your attention.

It's easy to take it for granted. But now, Design Museum Boston calls out design in context and shows the impact it has on our world.